Eight arms. Eight flavors. Never nine.
Purpo turned bright green all by himself. The gelato is olive green because it’s pistachios.
Pistacchio · pee-STAHK-kyoh · “pistachio”
Today’s eight. Tap one to jump in.
Purpo changes color, so the gelato doesn’t have to.
An octopus can turn any color he likes. Gelato shouldn’t. Ours gets its color from what it’s made of, which is why our pistachio looks like pistachio and not like a traffic light.
Pistacchio
Purpo: bright green, showing off. The gelato: olive green, because that’s what Bronte pistachios look like.
Fragola
Purpo: hot pink. The gelato: strawberry pink, with seeds, because it’s strawberries.
Cielo
Purpo: electric blue. The gelato: a soft sky blue from spirulina, and a ribbon of honey.
Tana! Purpo is hiding in every flavor.
“Tana!” is what Italian kids shout when they find someone in hide-and-seek. Purpo has turned the same color as each flavor below. Spot his eyes, tap him, and shout it. Find him eight times and the ninth flavor is yours.
- 1Look for two little eyes.
- 2Tap him when you see him.
- 3Find all eight and get a ticket for the counter.
1 Arm No. 1 of 8
Fior di Latte: The plain one that isn’t plain.
Whole milk, fresh cream and a little sugar, churned slowly. Nothing else, so there is nowhere to hide.
Pasteurized whole milk from one dairy Fior di Lattefyor dee LAH-teh“flower of milk”
2 Arm No. 2 of 8
Pistacchio: Tastes like a green hill in the sun.
Roasted Bronte pistachios ground into paste, then whole milk and cream. The color is the nut: olive green, a little brown, never neon.
Pistachios from Bronte, Sicily Pistacchiopee-STAHK-kyoh“pistachio”
3 Arm No. 3 of 8
Fragola: The pinkest thing that’s actually real.
Ripe strawberries, seeds and all, folded into fresh cream with a squeeze of lemon. Pink because strawberries are.
Strawberries picked in season FragolaFRAH-go-lah“strawberry”
4 Arm No. 4 of 8
Limone: It makes your nose wiggle.
Amalfi lemon sorbetto: juice, zest, water and sugar. Sharp, bright and dairy-free.
Lemons from the Amalfi Coast Limonelee-MOH-neh“lemon”
5 Arm No. 5 of 8
Nocciola: Like the best chocolate spread, minus the jar.
Piedmont hazelnuts toasted until the kitchen smells like a bakery, then ground smooth into whole milk.
Hazelnuts from Piedmont Nocciolanoh-CHOH-lah“hazelnut”
6 Arm No. 6 of 8
Cioccolato: The serious one. Very serious. Very chocolate.
Fondente style: dark chocolate and pure cocoa churned with water instead of cream, so it tastes darker than it looks.
Dark chocolate and pure cocoa Cioccolatochok-oh-LAH-toh“chocolate”
7 Arm No. 7 of 8
Amarena: Find the cherry treasure.
Fior di latte rippled with Amarena cherries in their own dark syrup. Sweet milk, sour fruit.
Amarena cherries in syrup, Bologna style Amarenaah-mah-REH-nah“sour cherry”
8 Arm No. 8 of 8
Cielo: The only blue thing you’re allowed to eat.
Sweet milk gelato with vanilla and a ribbon of wildflower honey. The blue is a pinch of spirulina, a tiny sea algae, and it is the only color we add.
Blue from spirulina, no artificial dyes CieloCHEH-loh“sky”
Never nine. Officially.
Purpo has eight arms, so there are eight flavors. There is no ninth. Unless you find him eight times, in which case there is, and it’s called Inchiostro.
Find Purpo in all eight flavors to open this.
Biglietto · Inchiostro
PURPO-8 Found 8 of 8Show this at the counter for a scoop of Inchiostro: black cocoa with sea salt. Contains milk, and no squid ink. Then whisper the word, because it doesn’t exist.
Real gelato hides under a lid.
Those tall, glossy mountains in shop windows need extra air and stabilizers to stand up. Ours sits flat in round steel wells called pozzetti, under a lid, away from light and warm air. It stays dense, and it tastes like the thing it’s made of.
We churn slowly, in small batches, every morning, so less air gets in.
The honest receipt.
Every flavor, every ingredient that matters, and what to watch for if someone in your family has an allergy.
Whole milk, fresh cream and a little sugar, churned slowly. Nothing else, so there is nowhere to hide.
Contains milkRoasted Bronte pistachios ground into paste, then whole milk and cream. The color is the nut: olive green, a little brown, never neon.
Contains milk, pistachioRipe strawberries, seeds and all, folded into fresh cream with a squeeze of lemon. Pink because strawberries are.
Contains milkAmalfi lemon sorbetto: juice, zest, water and sugar. Sharp, bright and dairy-free.
No major allergens · Dairy-freePiedmont hazelnuts toasted until the kitchen smells like a bakery, then ground smooth into whole milk.
Contains milk, hazelnutFondente style: dark chocolate and pure cocoa churned with water instead of cream, so it tastes darker than it looks.
Contains soy · Dairy-free recipeFior di latte rippled with Amarena cherries in their own dark syrup. Sweet milk, sour fruit.
Contains milkSweet milk gelato with vanilla and a ribbon of wildflower honey. The blue is a pinch of spirulina, a tiny sea algae, and it is the only color we add.
Contains milk · Contains honeyBlack cocoa gelato with flaky sea salt. No squid ink, just very dark cocoa. Only for people who found Purpo eight times.
Contains milkSpin a tub. Collect the lids.
Every take-home tub wears a lid in its flavor’s color, with Purpo on top. Drag the tub to spin it, then pick a lid. Eight lids to collect, and you already know there isn’t a ninth.
Tub · 500 ml · ask at the counter
Come say ciao to Purpo.
One coral counter, a steel lid over every flavor, a jar of tiny wooden spoons and a brass bell you’re allowed to ring once.
8 Octopus LaneYour City, CA 00000